SDR Lead

Description

NoTraffic is looking for an experienced SDR Lead to own and scale our outbound and account-based motion in the Intelligent Transportation Systems (ITS) market.

This role combines hands-on SDR execution with Account-Based Marketing (ABM). You will be responsible for converting interest into pipeline- from cold outreach and inbound MQL qualification to tailored, account-specific engagement and meeting setting.

You will work closely with Marketing and Sales to define target accounts, personalize messaging, and ensure a smooth handoff from MQL to SQL, ultimately driving qualified meetings and revenue growth.

Your day to day will look like:

• Lead and execute all SDR activities, including outbound, ABM, and meeting setting
• Personally engage in outbound activities including cold calls, personalized emails, and LinkedIn outreach
• Own and execute ABM programs, including researching target accounts and tailoring messaging and pitches in collaboration with Marketing and Sales.
• Own the qualification and conversion of MQLs to SQLs
• Track and report on key metrics including MQL-to-SQL conversion, meeting set rate, outbound activity, and pipeline contribution

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Requirements

• Bachelor’s degree in Business, Sales, Marketing, or a related field
• Proven hands-on experience as an SDR or in outbound sales, including cold calling
• Demonstrated experience with Account-Based Marketing (ABM) and personalized account engagement
• Strong ability to tailor messaging and pitches to specific accounts and stakeholders
• Excellent communication, negotiation, and interpersonal skills
• A data-driven mindset with experience using insights to optimize performance
• Experience with CRM and sales engagement tools (Hubspot and Apollo preferred)
• Results-oriented, with a strong focus on pipeline creation and revenue impact